The Delhi’s calligrapher brigade used to be a highly respected community with more than ample amount of work coming their way. A true form of art that has a long history of it's popular existence in literature ever since the medieval times. What used be the hub for India’s calligraphers is now a dwindling community on the brink of demise. In this world of digital art and 3D printing, Project Kitabat by Enactus NSUT is an initiative to bring us closer to the beautiful world of Old Delhi’s Urdu and Arabic Calligraphy. It is an effort in not just reviving Calligraphy as an artform, but also making it relevant for today.
On the first front, team Kitabat increases our calligraphers’ income by selling their products through an e-commerce website. We have handles on all social media platforms that look after the digital promotions. Simultaneously, we organise paid workshops for enthusiasts who want to learn and pursue calligraphy. Tutorials regarding the same are also available online for subscribed users. We have also collaborated with nearby ‘Madrasah’ or Islamic schools where the katibs teach the artform to the young generation. This is instrumental in reviving the dying artform.
To revive the art, the Indian government has established its own institutional framework for the development of the Urdu language, the National Council for Promotion of Urdu Language (NCPUL). Project Kitabat’s collaboration with NCPUL and the Urdu Academy independent workshops organised have increased our beneficiary count from 5 to 37. Direct selling of the products made by our calligraphers have increased their monthly revenue two folds. We now have a proper distribution channel for getting orders and delivery of products catering to 100+ customers each day.